The most important asset that you will have as an internet home business owner is your list of subscribers, but creating a profitable solution from this can be a challenge. There are some marketers with huge subscriber lists, but they are not making much money from it.
To make a continuous cash flow from your business, you will need to email marketing database have a huge list of subscribers who are willing and able to buy your products and services. For this to happen there are some things that needs to be done. You first have to start creating the list, provide relevant and useful information consistently, and recommend high quality products and services that they need. Looks simple, doesn’t it?
Now, there are some very important issues that you will need to pay attention to before any of this can materialize. Here are five (5) essential points you need to address in order to have a profitable email list solution for your internet home business:
(1). Get Permission First – Your first order of business is to get people to give you permission to send them your email. You can accomplish this by offering some kind of an incentive on your leads capture page to entice them to put in their information. This could be a free report, an e-course or access to your newsletter. DO NOT send out emails to people who have not optin to your page for more information, PERIOD!
(2). Deliver On Your Promise – People optin to your list because you promise to give them something, make sure you do. Your subscribers will develop the urge to buy from you after you have proven yourself worthy of their patronage. It is call TRUST, and you have to earn it by not only delivering on your promise, but over-delivering in not just quantity, but quality also.
(3). Are They Being Received? – Getting your messages to your subscribers through all the spam filters and other restrictions can be a difficult chore. If you have a good auto-responder service like Awebber.com or Getresponse.com you can check the spam rating of your message before you send it. You can also ask them to white-list your email address to ensure that your messages get through.
(4). Are They Being Opened – This is another difficult hurdle to get over, but it is not impossible. What you must understand here is that some people are members of many different lists, so they get lots of emails daily. The important element here is “your subject line”. This will be the first thing that they see, so you have to create curiosity or something to that effect, otherwise your messages might not be opened.
(5). Getting A Response – Your ultimate goal through all of this process is to get them to buy your product or join your program. This may not happen at first, but you have to take the initiative to get them to do something. This could be the simple act of clicking on a link to re-visit your sales page, or your blog to get more information, or something else. To give them good reason to do this you should always send good quality content.
Making your email list profitable will be an on-going process over time. It is something that you will have to pay very close attention to. Make it be a part of your long term strategy as this could provide an on-going cash flow for your business. You will get good at this eventually, if you follow some good, old time marketing practices. These should include tracking and testing all of your activities, and providing good quality content that is relevant and useful to them.